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Marketing- Consumers Behavior 3.0 Original Work Only with References

In a 600–800-word report to your supervisor, discuss how marketers use classical conditioning concepts in their advertisements and marketing campaigns. Answer the following questions in your presentation:

  • Which classical conditioning concepts (such as repetition and stimulus discrimination) do marketers use in their advertisements and marketing campaigns? Give examples.
  • Which companies do you think have been effective with cobranding, brand extensions, and/or licensing?
  • What opportunities are out there for your company regarding cobranding and/or licensing?
  • Because your company is a large company, could there be any opportunities for brand extensions or family branding?
  • Why might this be a good/bad idea for the company and its new product?

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