BUS-900 Week 23 Dis.2

Service Positioning versus Product Process” Please respond to the following:

  • Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
  • Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
  • Evaluate how each matrix is unique in the way it addresses the needs of the customer.

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